Value of Technical Publication in the Business Intelligence Industry free essay sample

TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors Pratt Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Our technical proficiency in software and authoring tools includes: TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include: TWB has been the preferred technical documentation outsourcing company for: [pic] Position Paper on Value of Technical Publication in the Business Intelligence Industry US Office: TWB 11701 Norwegian Wood Drive Austin, TX 78758 Some of the greatest documentation challenges most companies in the industry face today include:  ¦ Timely availability of quality documents during product release  ¦ Accurate, readily understandable documentation  ¦ Documentation for global audience  ¦ Cost cutting in a multi-vendor business environment  ¦ Managing large volumes of documentation for new product releases Price Competitive Growth in the BI Industry: Growth of BI vendor relies heavily on the accurate, timely, and cost-effective documentation process. We will write a custom essay sample on Value of Technical Publication in the Business Intelligence Industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The BI vendors portray a global presence and need technical publications that can be used in different geographies. Marketing BI products require supportive business collaterals and product documentation for global audience.  ¦ Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also decreases the chances of marketing the products in the global markets.  ¦ Role of Documentation Outsourcing: The complexity involved in implementing BI applications requires that BI vendors consider outsourcing the documentation needs to well-established Technical Publications Solutions providers. This helps the companies cut costs and at the same time deliver their products with quality documents.  ¦ Gartner predicts: Because of lack of information, processes, and tools, through 2012, more than 35 percent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets. By 2012, business units will control at least 40 per cent of the total budget for business intelligence. By 2012, one-third of analytic applications applied to business processes will be delivered through coarse-grained application mashups.  ¦ SCORM 1. 2 / 2004  ¦ AICC  ¦ W3C  ¦ Section 508  ¦ QTI XML â€Å"Knowledge is people, money, learning, flexibility and competitive advantage. Knowledge is more relevant to sustained business than capital or labor. And yet knowledge remains the most neglected asset of a business. TWB helps you unlock and share your technical knowledge with the world. †  ¦ Besides transferring knowledge, technical publications are also used for marketing a product. Before a product is released in the market, information about the product needs to be effectively communicated to the customers. Well-designed, accurately presented, and attractive marketing collaterals increase the market prospects of a product and reduce support costs. Standards  ¦ Adobe Flash ®  ¦ Adobe Flex ®  ¦ Adobe AIR ®  ¦ Adobe Dreamweaver ®  ¦ Adobe Acrobat ®  ¦ Microsoft Silverlight ®  ¦ Adobe Authorware ®  ¦ Adobe Director ®  ¦ Adobe Captivate ®  ¦ Trivantis Lectora ®  ¦ ASP. NET  ¦ JSP  ¦ JAVA Multimedia/Authoring/ Supporting tools Attractive Publications as Useful Marketing Tools  ¦ ITES/ KPO/ BPO  ¦ Pharmaceuticals and Biotechnology  ¦ Process Manufacturing and Allied Industries  ¦ Steel, Ship Building, Construction and Aviation Telecom and Digital Communications  ¦ Adobe Flash ®  ¦ Adobe Dreamweaver ®  ¦ Microsoft FrontPage ®  ¦ Adobe Captivate ® Multimedia/Authoring A leading BI vendor has drawn the following benefits through its association with TWB:  ¦ Significant dollar savings  ¦ High-quality, error-free documentatio n  ¦ Maximized usability of documentation  ¦ Quick product release  ¦ XSLT/XSL  ¦ EDD Development and Publishing tools This spending will further increase as the Indian Defence Industry is determined to increase tOnline Help tion of private investors. Presently more than 5,000 Indian companies are suGraphics/Animation f components and subassemblies to state-owned companies. The government has set a 70 per cent target for procuring its defence requirements from indigenous sources by 2010. For achieving this target the government is mainly relying on private players. Some of the key civil industry players supplying Defence equipment and services include Tata Group, Mahindra Mahindra, Kirloskar Bros. , Larsen Toubro, Ashok Leyland, Jindal, Max Aerospace Aviation and Ramoss India.  ¦ Sharepoint ®  ¦ Moodle  ¦ Joomla,  ¦ WordPress  ¦ Media Wiki  ¦ CMS Builder  ¦ Author-it (formerly AuthorIT) Alfresco To address these challenges, TWB, with its long-standing, imp eccable record in handling Technical Publication, provides the following solutions:  ¦ Cost-effective knowledge documentation and knowledge management  ¦ Documentation in simple, plain, readily understandable English  ¦ Simplified, multi-staged documentation and review processes  ¦ Goal-driven approach to ensure quality and accuracy  ¦ Single point of contact for all documentation needs Challenges and Solutions Telephone: +91. 80. 40741400 / +91. 80. 41256367 Corporate Enquiries: [emailprotected] in TWB is a leading technical communication outsourcing company that provides services in technical documentation. TWB is the ideal choice for leading BI vendors. TWB helps customers with all their technical documentation needs such as user guides, administration guides, installation manuals, process and workflow documentation, configuration documents and training materials. TWB works closely with client teams located globally, and assists them in meeting their worldwide product announcements and launch deadlines. TWB’s documentation services enable customers launch their products with world-class documentation. TWB Leading Technical Documentation Outsourcing Company In technical publications, audience is the focal point. Hence, the style, language, and content must vary depending on the type of audience being addressed. It is because every user has a specific role in the implementation and usage of the technology. Therefore, it is important that documents be created keeping in mind the role of the person who will use the document. For example, when you document a software application designed for highly technical users, it is sufficient to provide the users with quick reference information to use the application. For users who start without technical or product knowledge, it is important to provide detailed product information along with instructions on how to use the product. Communication for Different Levels of Technical and Product Knowledge  ¦ The faulty assumptions listed below result in incomprehensible documents:  ¦ Developers know their products better than anyone else – due to time constraints and limited resources, many companies assign their documentation tasks to the programmers. This more often results in the creation of technology-centered information, while end users require task-oriented information. [pic] Documentation of complex applications requires a longer learning curve for the writer learning the product will not be a major obstacle for writers with the right technical background. Telephone: +1. 512. 586. 8357 Benefits Faulty Assumptions that Result in Problems in Documentation The purpose of technical communication is to transfer product knowledge to end u sers in a comprehensible manner. The strategies of communication and levels of information vary depending on the type of product and audience. Providing end users with information about a product’s operation and maintenance is critical to the market performance of the product. Hence, the need for quality documentation is imperative. In today’s business scenario, technical publications are often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, which, in turn, renders the users incapable of using the products. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction.  ¦ XMetal ®  ¦ Microsoft Word 2003 ®,  ¦ Microsoft Word 2007 ® Technical Communication for Transferring Product Knowledge The TWB Building No: 4062, 19th Main Road, HAL 2nd Stage, Bangalore – 560008 India. Landmark: Behind Carlton Towers [pic] CMS/ LMS XML  ¦ JavaHelp  ¦ Adobe RoboHelp 7. 0  ¦ HelpScribble  ¦ WebWorks Publisher  ¦ PowerCHM  ¦ Doc-To-Help  ¦ WinCHM  ¦ HelpSmith 2. 1. 1(Windows)  ¦ Fast-Help  ¦ MadCap Flare  ¦ Help-Server  ¦ NVU Help Business Communication Online Help  ¦ Datasheets Administrator’s GuideSoftwaSingle SourcSCopy Editing Datasheets Cheat sheets Solution Briefs/Solution Brochures Presentations – Products/Corporate Profile Brochures and marketing collateral Web content Audio and video scripts Press releases Direct mail Newsletter design copy Sales catalogues Sales sheets ct Specifications Document Product Overview Document Quick Reference Guide Release Notes Requirement Analysis Document SDK Document Troubleshooting Manual User Manual Open Source Documentation Programmers Guides Functional Specifications Document Use Cases Online Help /Context Sensitive Help Troubleshooting Guides and Proof Reading Managing Writing Editing Services Layout and Design Creating SLAs onic Media ic Tech Services  ¦ l (IETM)  ¦ Maintenance Manual  ¦ Online Help  ¦ Operation Manual  ¦ Product Demo Product Specifications Document  ¦ Product Overview Document  ¦ Quick Reference Guide  ¦ Release Notes  ¦ Requirement Analysis Document  ¦ SDK Document  ¦ Troubleshooting Manual User ManualDocument Management Solutions Record Management Storage and Retrieval  ¦ Document  ¦ Use Cases  ¦ Online Help /Context Sensitive Help  ¦ Troubleshooting Guides  ¦ Adobe Flash ®  ¦ Adobe Photoshop ®  ¦ Adobe Fireworks ® Macromedia Captivate Graphics/Animations  ¦ Epic  ¦ FrameMaker+SGML  ¦ X-Metal ® XML Structured Editors  ¦ Microsoft Visio  ¦ iGrafx  ¦ EDraw  ¦ RFFlow  ¦ Flowbreeze  ¦ Smart Draw Flowcharting  ¦ Microsoft Access Microsoft SQL Server Databases Graphics/Animation  ¦ Adobe Flash ®  ¦ Adobe Photoshop ®  ¦ Adobe Illustrator ®  ¦ Adobe Fireworks ®  ¦ Microsoft Silverlight ®  ¦ Adobe Flash CS4 Professional  ¦ Adobe Illustrator CS3  ¦ CorelDRAW  ¦ Microsoft-Expression Graphic Designer  ¦ Xara Xtreme (Windows Linux)  ¦ CuteDraw  ¦ Publisher3D(for animation)  ¦ Sketsa SVG Editor (for vector graphics)  ¦ Techsmith Camtasia  ¦ Adobe Flash CS4 Professional  ¦ Arbortext IsoDraw (technical illustrations for 2D and 3D) Illustrations  ¦ Microsoft Word ®  ¦ Adobe FrameMaker ®  ¦ Adobe InDesign ®  ¦ QuarkXPress ®  ¦ Adobe PageMaker ®  ¦ BI industry is one of the versatile industries catering to almost all business sectors such as healthcare, financials, retails, IT, etc. BI tools range from query reporting and analysis and data mining to data warehousing. Interestingly, today, 80% of an organization uses BI tools. [pic] According to Gartner, Inc. , in 2008, despite the economic downturn, the global BI witnessed a significant growth of 21. 7% in the sales of BI applications and performance management software. The market value increased from $7. 2 billion in 2007 to $8. 8 billion in 2008. BI market is expected to be $15 billion annually by 2010. This expected market scenario will pave way for increased number of BI software and applications, bringing about a fierce competition among BI vendors. Effective, accurate, and readily-understandable documentation of the BI tools will determine the market performance of BI vendors. Unstructured Content Development  ¦ Business Proposals  ¦ Legal Disclaimers  ¦ Policy Manuals  ¦ Style Guide Design  ¦ Template Design  ¦ Document Management Solutions  ¦ Record Management Storage and Retrieval  ¦ Software Translation Services  ¦ Document Translation Services  ¦ Localization (L10N) Testing  ¦ Internationalization (I18N) Testing Translation and Localization Services  ¦ Web 2. 0 development  ¦ Web content  ¦ Web applications Web site Development  ¦ Single Sourcing  ¦ File Version Control  ¦ Document Naming Conventions  ¦ Consistent Document Formatting  ¦ Data Transformation Content Management Business Documentation  ¦ Copy Editing and Proof Reading  ¦ Managing Writing  ¦ Editing Services  ¦ Layout and Design  ¦ Creating SLAs Documentation Quality Management  ¦ Economic Business Research  ¦ Industry Analysis  ¦ Market Opportunity Analysis  ¦ Competitive Business Analysis  ¦ Company Prospect Profiling  ¦ Reporting Solutions  ¦ Assessment of Unmet Market Needs Status and Potential of Technologies  ¦ Benchmarking of Strategies Vs Competition  ¦ Forecasting  ¦ Sales Force Effectiveness  ¦ Market Assessments  ¦ Competitive Intelligence  ¦ Opinion Leadership  ¦ Emerging Markets evaluation and research Qualitative Analytics for Decision Support  ¦ Datasheets à ‚ ¦ Administrator’s Guide  ¦ API Document  ¦ Configuration Guide  ¦ Functional Specifications Document  ¦ Installation Manual  ¦ Interface Document  ¦ Interactive Electronic Technical Manual (IETM)  ¦ Maintenance Manual  ¦ Online Help  ¦ Operation Manual  ¦ Product Demo  ¦ Product Specifications Document  ¦ Product Overview Document Quick Reference Guide  ¦ Release Notes  ¦ Requirement Analysis Document  ¦ SDK Document  ¦ Troubleshooting Manual  ¦ User Manual  ¦ Open Source Documentation  ¦ Programmers Guides  ¦ Functional Specifications Document  ¦ Use Cases  ¦ Online Help /Context Sensitive Help  ¦ Troubleshooting Guides  ¦ Technical Product Documentation Deployment and Support  ¦ Workflows  ¦ Standard Operating Procedures  ¦ ISO Documentation  ¦ CMM Documentation  ¦ Installation and Configuration Guides  ¦ Operations Manual Process Documentation  ¦ Graphic Designing  ¦ Info graphics  ¦ 2D 3D animation  ¦ Line drawings and illustrations Illustrations  ¦ Short Reports  ¦ Proposals  ¦ Case Studies  ¦ Lab Reports  ¦ Memos  ¦ Progress/Interim Reports  ¦ Writing for Electronic Media Business Communication  ¦ Banking, Insurance and Financial Services  ¦ Consulting and Business Services  ¦ Defense, Aerospace and Hi-Tech Manufacturing  ¦ Education and Learning  ¦ IT, ITES â€Å"TWB believes that the technology cannot exist without being communicated effectively. † This paper presents the value and need for quality Technical Publications in the growing Business Intelligence (BI) industry, to market BI products with a higher value proposition. Technical publications created in BI industry include a wide variety of materials such as user guides, white papers, datasheets, cheat sheets, reference guides, installation manuals, and product demos. These materials transfer information on processes and procedures involved in using the latest BI applications and tools. In today’s business scenario, there is an increased need for quick and decentralized decision-making, and automation of business processes to reduce costs and risks. With a plethora of BI tools available today, the company that uses most effective and integrated BI tools will outdo its competitors in the market. It does not stop there. Accurate and readily understandable documentation of such applications is critical to the effective and faster use of the products. Almost all businesses, be it small or large; depend heavily on BI for their business success. Many BI vendors, both industry leaders and new entrants, compete with one another to bring new BI tools and applications to market. These products require effective documentation process in place for quick release and for successful market performance. Hence, outsourcing the documentation needs will help these vendors in reducing resource overhead and cost. Technical Marketing Solutions  ¦ Datasheets  ¦ Cheat sheets  ¦ Solution Briefs/Solution Brochures  ¦ Presentations – Products/Corporate Profile  ¦ Brochures and marketing collateral  ¦ Web content  ¦ Audio and video scripts  ¦ Press releases  ¦ Direct mail  ¦ Newsletter design copy  ¦ Sales catalogues  ¦ Sales sheets Technical Publication for transferring Product knowledge ra The Writers Blockwww. twb. in3 The Writers Blockwww. twb. in7 TWB Position Paper on Value of Technical Publication in Indian Aerospace and Defense Industry2